The social media application looks set to unveil their first wearable
Snapchat is increasingly popular here in Ireland. Facebook is currently filled with images of our friends posing with the dog-ear filter. The Internet is a strange place. But the people love it, so obviously the company is going to try and capitalise on it!
CNET has reported that Snapchat has assembled a team of wearable experts to develop a pair of smart-glasses. Some of the recent hires at Snapchat include: Mark Dixon, an ex-Microsoft recruiter who's worked on the HoloLens, Eitan Pilipski, now an engineering director at Snapchat, previously worked at Qualcomm's Vuforia. They’ve also hired Lauryn Morris, an eye-wear designer who's designed frames for Michael Kors, Zac Posen and Innovega, an eye-wear startup that created the iOptik mixed-reality glasses.
If this goes ahead it would be the first hardware product from the company who has around 100 million daily users and is valued at $16 billion.
Snapchat has been known for some interesting moves in the past, attempting to revamp marketing through "Stories" and change journalism with "Discover".