The stunt was later revealed to be part of a Samsung campaign
A video showing a jetpack-wearing man flying over the River Liffey in Dublin has made headlines at home and abroad.
It captures the man soaring over the Ha'penny Bridge, before disappearing in the sunlight.
Samsung Ireland has confirmed the event was to mark the arrival of its new Galaxy S7 and Galaxy S7 Edge phones.
The attention-grabbing stunt was performed by Nick Macomber, aka JetPackMan.
He flew via his personal jetpack over the Ha'penny Bridge and landed on a pontoon beside O'Connell Bridge.
Britain's Telegraph says the man "stopped traffic" as he flew over "the city's iconic Ha'penny Bridge".
Newstalk.com's Oisin Langan also caught a glimpse of the action.