Reporter Henry McKean took to the streets to find out why...
Almost half of women spent between two and six hours a month plucking, shaving, waxing and dying their body hair.
A new survey from Therapie Clinic has revealed that three quarters of Irish people find body hair to be a major turn off.
Over half of women say body hair is their first or second biggest body issue after their weight.
The same amount of men say they find it a major turn off - with 49% saying they would actively encourage a woman to have her body hair removed.
Only 6% of women find thick hair on a man's chest attractive while - unsurprisingly - the majority of women find back hair unattractive.
Henry McKean took to the streets of Dublin to find out whether people agree that body hair is a turn-off. Jennifer Haskins of Two's Company dating service agrees that young people presenting at her agency are more focused on how a person looks.
"The younger generation are more obsessed with it ... definitely the women will say, 'I want a guy who will look after his appearance'," Ms Haskins told Henry.
However, she notices that older people tend to be looking more for specific personality traits.