European Commission moves to make on demand content available across the EU

Under new proposals, users will be able to access content in other member states

Films, TV, music, on demand, Netflix, EU Commission, proposals, Ireland, member states, content

On demand TV apps on a iPad Mini | Image: Steve Parsons / PA Archive/PA Images

Plans are being drawn up to bring an end to geo-blocking - which stops you from watching films, football matches and listening to music online when you leave the country.

Currently users have national contracts with providers, and once you leave your own member state you are blocked from seeing the content you have bought.

The European Commission wants to see an end to it by bringing in 'pan-EU' subscriptions.

It says 40% of Irish people pay to view films and series by subscribing to an online service - or purchasing and renting them item-by-item.

While 51% of us consider that being able to travel with the films, music or e-books we pay for is important in choosing a provider.

If it gets the go ahead you will be able to watch films, sport and listen to e-books and music while you are abroad.

It is hoped the rules will simplify and promote cross-border online sales and purchases, and modernise aspects of copyright.

The proposals now need to be agreed by the European Parliament and the EU Council.

It is just one of the proposals the commission is making as part of its drive to update and modernise the EU's online economy.

Other measures aim to help more businesses to sell online across EU borders - and to make one set of key online contract rules across the member states.

At the moment, the share of e-commerce in the total retail sector in Europe was 7.2%, while in the USA it reached 11.6%.

The commission has presented a regulation to enable cross-border "portability" of digital content - such as films, sports broadcasts, music, e-books and games - for temporary stays, and an action plan to make EU copyright fit for the digital age.