Fizzy milk set to make a splash on supermarket shelves

The new product is to be trialed in the UK, UAE and Singapore

Fizzy milk set to make a splash on supermarket shelves

Image: Arla Foods/Creative Commons

Fizzy milk is set to be the latest milk product to hit supermarket shelves.

It has been produced by dairy cooperative Arla, as a way to combat dairy milk alternatives.

Reports say the new product is to be trialed in the UK, UAE and Singapore before being shipped to other countries.

Arla Foods announced plans back in 2016 to introduce a sparkling milk and fruit drink, a milk and tea drink and an energy drink rich in protein.

It says they are part of its plan to triple its business outside standard white milk in the global beverage market.

Arla says it wants to challenge soft drinks with healthier milk-based alternatives, with a goal of tripling revenue of milk-based beverages.

The global market for milk-based beverages is around €100bn in annual retail sales value, which is the size of the global standard white milk market.

But Arla says it is growing much faster, especially outside Europe.

Some 12,000 dairy farmers in Denmark, Sweden, Germany, the UK, Luxembourg, the Netherlands and Belgium are joint owners of Arla Foods.

"By addressing the beverage market more strategically, we can double the size of our playing field for liquid milk products and capture significant growth opportunities for Arla," says Hanne Søndergaard, executive vice president for global marketing and innovation in Arla.

"Through branded milk-based beverages we can create more value for our farmers".