"It was wrong of me to suggest that any blame could be attributed to those victims"
George Hook has offered a "profound apology" for his recent comments about rape.
George opened Monday's High Noon by again apologising for last Friday's comments, which he said were "totally inappropriate and unacceptable".
He added that he "should never have made" the remarks.
He explained: "I realise that those comments caused widespread hurt and offence - for this too I am truly sorry.
"I would particularly like to apologise to all victims of rape, the families, [and] the representatives of the organisation who work day and night to reduce the stigma around rape."
He added: "It was wrong of me to suggest that any blame could be attributed to those victims, or that they bear any responsibility in the crimes committed against them.
"By doing that, I played a part in perpetuating the stigma, and I unreservedly apologise for doing so."
He concluded: "Everybody has the right to enjoy themselves without fear of being attacked - and as a society, we have a duty to our daughters and granddaughters to protect that right. On Friday I failed on that duty of care - a failure I deeply regret, and for which I am truly sorry."
You can listen back to the full apology below: