Are you Off The Ball's new Head of Digital?

Newstalk's Off The Ball is now accepting applications for the role of Head of Digital

Off The Ball is going digital and we’re looking for the right candidate to manage the team that will take Ireland’s best sports radio show beyond the FM. With 15 years heritage, Off The Ball is the market leader in debate, analysis and craic and we are making it available wherever and whenever people consume sport.

We’re seeking applications from candidates who understand audience trends in online consumption, are on top of the Facebook algorithm and have experience building Youtube channels. A clear understanding of all current and emerging social media channels and the opportunity they present for Off The Ball is mandatory.  We are placing a heavy emphasis on video production, data capture and building a sticky audience by illuminating our existing brand.

You will be responsible for building a cohesive online brand for Off The Ball that is consistent with and reflects the quality, identity and values of the on air product.  You will collaborate with our news and programme teams, sales and marketing teams and of course with our audience to bring them what they love and expect from this iconic brand

Ultimately, you should be able to plan and deliver an effective digital strategy to achieve our business goals.

You will join the Senior management team at Off The Ball and report to the Managing Editor, Off The Ball.

Responsibilities

     Design and implement company digital strategies within budget requirements

     Set specific digital objectives and monitor progress

     Work with sales to ensure revenue is maximised

     Ensure smooth operation for all digital tools and applications (e.g. website, blogs and social media)

     Analyse SEO and marketing metrics

     Generate innovative ideas to increase web traffic

     Train internal teams to use digital technologies

     Collaborate with internal teams to ensure brand consistency

     Suggest new optimisation methods to improve customer experience

     Ensure web best practices are met

Requirements

     Proven work experience at a relevant publisher

     Excellent working knowledge of social media publishing conventions

     Understanding of how digital channels work

     Hands-on experience with SEO/SEM

     Familiarity with Google Analytics

     Excellent interpersonal and team management skills

     Strong analytical skills

     Passionate and knowledgeable about sport!

To be considered for this role, please send your CV and cover letter clearly marked HEAD OF DIGITAL – OTB to afreeman@communicorp.ie by Friday 4th August 2017.