The club is shrugging off Champions League concerns to chase record revenues
Manchester United has predicted record revenues of up to £570 million this fiscal year and expects a "strong finish to 2016-17 both on and off the pitch".
The measure of this season's footballing success will be taken on Wednesday May 24th when United face Ajax in the final of the Europa League, hoping to secure Champions League football in the process.
The team currently sits in sixth in the Premier League, with the route to the CL through a top four league finish now closed.
However, new partners Uber and Aladdin Street were sufficiently satisfied with where the club is going to sign sponsorship deals in the fiscal third quarter ending March 31st.
Indeed, in a note on commercial revenue, Man United stated that "management do not expect two consecutive seasons of non-participation in the Champions League".
Chief executive Edward Woodward stated that the fresh quarterly results reflected the impact of missing out on Champions League qualification last season, although it has done little to dent its business ambitions, as he added how pleased he was "that we remain on track to deliver record revenues for the coming year".
Projected revenue of £570m is up £30m from the club's forecast in the second quarter.
Total revenue for the third quarter was £127.2m, helped by a 12.9% increase in broadcasting revenues to £31.4m.
Matchday revenue slipped 1.7% to £29.3m over the three-month period, "primarily due to playing three fewer home games across all competitions".
Staff costs were up 18.3% year-on-year, with the report highlighting the pre-season signing of “four leading players” in Eric Bailly, Zlatan Ibrahimovic, Henrikh Mkhitaryan and Paul Pogba.
The club lost £3.8m between January and March, down from a £13.7m profit in the same period of 2016.
Man United went on to post a record profit of £191.9m last year.
Following his side's EL semifinal victory over Celta Vigo, manager José Mourinho insisted that, even if he failed to get his hands on the European trophy, the season would not be a failure.
"I don't feel like that. I don't want the players to feel like that. I don't think the boards feel like that because we work very hard. I probably worked harder than ever this season.
"We won the League Cup, we won the Community Shield. Until the injuries arrived, we fought for the Premier League title. We did things that nobody in this club in the first season."