We look at the business at the heart of the IRFU and FAI...
"With something like the Euros in 2020 we're planning for that already and we're working with UEFA to cater for that event," Aviva Stadium director Martin Murphy told Newstalk.
"That will be a massive event for the stadium and also for the country," he continued. Ireland will host three group stage games and one final-16 tie in three years time.
In the shorter-term, he has the matter of Ireland's 50,000 seat sellout showdown with France in the RBS Six Nations on Saturday to deal with.
The company which runs the venue currently employs 70 people full-time and an additional 2,000 temporary workers for major events.
It brought in an operating profit of €4m in 2015.
He outlined the importance of the stadium's role in Irish sports: "It's the engine which allows the IRFU and the FAI to generate a lot of their income through broadcasting advertising and the sale of tickets ... The international teams are the life blood of both sports, that allows both sports to generate the revenue that they need to fund the grassroots campaigns."
College American Football returned to the stadium last year
Concerts are also an important revenue stream for the south Dublin arena - it can hold up to 3 concerts per year.
The challenge for the stadium is to "find windows" to host these events during open spaces in the sporting calendar while allowing enough time to ensure that the pitch is "perfect" again come matchday.
Robbie Williams and Phil Collins have already announced 2017 shows at the stadium, leaving one potential slot still vacant.