Kraft Heinz still dreaming of Unilever takeover

Despite its initial $143 billion bid being emphatically rejected...

Kraft Heinz remains keen to bring household products such as Ben & Jerry's ice cream, Hellmann's mayonnaise, HP sauce and Capri Sun under one umbrella, despite Unilever strongly rejected its initial takeover bid.

The US food company – which is part-owned by billionaire Warren Buffett – has indicated that it will continue to work on a deal, pushing Unilever shares up by as much as 14% to reach record highs on Friday.

An initial surprise bid of $143 billion was rejected by the Anglo-Dutch Dove soap maker, as it saw "no merit, either financial or strategic" in the offer.

Unilever stated that the $50 per share offer "fundamentally undervalued" the company and recommended that its shareholders take no action.

Despite this, Kraft Heinz has said that it looks forward to "working to reach agreement on the terms of a transaction". If it goes ahead, it would be one of the biggest mergers in corporate history, second only to Vodafone's $183bn takeover of Germany's Mannesmann in 2000.

Speaking to the BBC, ETX Capital analyst Neil Wilson said that a combined Kraft-Unilever could mean an increase in the price of many household goods:

"The combined entity would have a huge brand footprint and be able to flex bargain muscles even more with supermarkets."

Whether it would be given the green light is another matter.

"It could come up against a number of hurdles as it would create a giant in the sector," said Wilson. "EU regulators in particular could be against it."

To illustrate just how big a Kraft-Unilever entity would be, Quartz has put together a complete list of all the brands that would be under its control. Get ready to start scrolling...

Kraft Heinz

  • A.1. Sauce
  • Amoy
  • Aproten
  • Athenos
  • Back to Nature Meals
  • Bagel Bites
  • Bakers Chocolate
  • Bénédicta
  • BiAglut
  • Breakstones
  • Brinta
  • Capri Sun
  • Cats Prefer Chef
  • Classico
  • Claussen
  • Cool Whip
  • Corn Nuts
  • Country Time
  • Cracker Barrel Cheese
  • Crystal Light
  • Daddies
  • De Ruijter
  • Delimex
  • Food in a Minute
  • Gevalia
  • Gezonddrinken
  • Golden Circle
  • Good Taste Company
  • Greenseas
  • Grey Poupon
  • Heinz
  • Honig
  • HP Sauce
  • Jack Daniel’s Sauces
  • Jell-O
  • Jet-Puffed
  • Karvan Cévitam
  • Knudsen
  • Kool-Aid
  • Kraft
  • Lea & Perrins
  • Lea & Perrins Kitchen
  • Lunchables
  • Maxwell House
  • Mio
  • Miracle Whip
  • Mr. Yoshida’s
  • My Heinz
  • Nancy’s
  • Nurture Baby
  • Nutman
  • Nutri+Plus
  • Ore-Ida
  • Original Juice Co.
  • Orlando
  • Oscar Mayer
  • Philadelphia
  • Planters
  • Plasmon
  • Pudliszki
  • PurePet
  • Quero
  • Roosvicee
  • Shake N Bake
  • Smart Ones
  • Stove Top
  • Sure-Jell
  • Tassimo
  • TGI Fridays
  • Velveeta
  • Venz
  • Wattie’s
  • Weight Watchers
  • Werken bij Heinz
  • Wyler’s

Unilever

  • AIM
  • Ades
  • Ala
  • Altis
  • Amino
  • Admodent
  • Amora
  • Andrélon
  • Andy
  • Annapurna
  • Arisco
  • Astra
  • Aviance
  • Axe
  • Baba
  • Badedas
  • Baltimor
  • Bango
  • Becel
  • Ben & Jerry’s
  • Beseda
  • Best Foods
  • Bio Tex
  • Block & White
  • Blue Band
  • Bona
  • Bovril
  • Breeze
  • Brilhante
  • Brooke Bond
  • 3 Roses
  • Taaza
  • Taj Mahal
  • Bru
  • Brut
  • Buavita
  • Bushells
  • Café Zero
  • Cajoline
  • Calvé
  • Caress
  • Carte D’Or
  • Chirat
  • Choysa
  • Cif
  • Citra
  • Clear
  • Clinic Plus+
  • Closeup
  • Coco
  • Colman’s
  • Conimex
  • Continental
  • Coral
  • Cornetto
  • Country Crock
  • Cream Silk
  • Cremissimo
  • Croma
  • Crème Bonjour
  • Cucciolone
  • Cup a Soup
  • Cuñataí
  • Dawn
  • Deja
  • Cremosa Delicata
  • Deli K’at
  • Delma
  • Dero
  • Domestos
  • Doriana
  • Dorina
  • Dove
  • Drive
  • Du Darfst
  • Dusch Das
  • Effi
  • Elconomi Handalan
  • Elais
  • Elfante
  • Elle 18
  • Elmlea
  • Elephant
  • Eskinol
  • Ebra
  • Fab
  • Fair & Lovely
  • Fissan Baby
  • Fofo
  • Folicuré
  • Frigo
  • Fruco
  • Fruit D’Or
  • Fruttare
  • GB Glace
  • Gabi
  • Geisha
  • Glaxose-D
  • Glen
  • Globus
  • Glysolid
  • Good Morning
  • HB
  • Hamam
  • Hazeline
  • Heartbrand
  • Hellmann’s
  • Hera
  • Hertog
  • Holanda
  • I Can’t Believe It’s Not Butter
  • Iberia
  • Impulse
  • Inmarko
  • Jif
  • Joko
  • Kalina
  • Kasia
  • Kibon
  • Kissan
  • Klondike
  • Knorr
  • Knorrox
  • Kuner
  • La Perfecta
  • La Danesa
  • Lakemé
  • Lan-Choo
  • Laojee
  • Lavo Matic
  • Le Sancy
  • Lever 2000
  • Ayush
  • Lifebuoy
  • Ligeresa
  • Linera
  • Lipton
  • Liril
  • Lizano
  • Lusso
  • Lux
  • Lyons
  • LÄTTA
  • New Magic
  • Magnum
  • Maille
  • Maizena
  • Malloa
  • Marmite
  • Max
  • Mazola McColin’s
  • Mentadent
  • Milda
  • Mimosin
  • Mod’s Hair
  • Mondamin
  • Monsavon
  • Míša
  • Natura’s
  • Nea Fytini
  • Neutral
  • Nevex
  • Nexxus
  • Noxzema
  • OMO
  • Organics
  • P/S
  • PG Tips
  • Pearl Dust
  • Pears
  • Perla
  • Persil
  • Pfanni
  • Pingüino
  • Planta Fin
  • Pond’s
  • Popsicle
  • Pot Noodle
  • Prodent
  • Proderm
  • Pummaro
  • Pureit
  • Puro
  • Pyshka
  • Q-tips
  • Radiante
  • Rafhan
  • Rama
  • Rexona
  • Ri-K
  • Rin
  • Rinso
  • Robertsons
  • Robijn
  • Saga
  • Sana
  • Sanella
  • SariWangi
  • Savo
  • Savora
  • Selecta
  • Signal
  • Simple
  • Skip
  • Sol
  • Solero
  • Solo
  • St. Ives
  • Stork
  • Suave
  • Sun
  • Sunil
  • Sunlight
  • Sunsilk
  • Super Fresco
  • Super Pell
  • Surf
  • Szavo
  • TIGI
  • Thea
  • Tortex
  • Tulipán
  • Té Club
  • Tío Rico
  • Ultrex
  • Unilever Food Solutions
  • Unox
  • VO5
  • Vaseline
  • Via
  • Viennetta
  • Viso
  • Viss
  • Vitam
  • Vivere
  • Vixal
  • Wall’s
  • Wheel
  • Williams
  • Wipol
  • Wonderlight
  • Xtra
  • Zeeuws Meisje
  • Zendium
  • Zhonghua
  • Zwan
  • Zwitsal