Tesla is about to launch in Ireland - but where is the company going in 2017?

It's facing a race against time to deliver its first mass-market model...

Electronic car brand Tesla has reported that it delivered 76,230 vehicles in 2016 - that’s shy of the 80,000 units which the company had forecast.

Tesla shares dropped by 2% in after hours trading after this news was announced.

The company said that production upgrades during the final months of the year delayed the delivery of some units. This is not the first time that production issues have affected the company's ability to deliver units.

2017 could be a crucial year for Tesla as it expands into new regions and aims to release the Model 3 - its first mass-market vehicle - although it remains to be seen when this car will be released to the public.

Elon Musk's company has a history of setting hard-to-achieve targets and working to tight deadlines.

Mr Musk's road-map hopes to see the company produce 500,000 vehicles in 2018 - nearly six times the 2016 output.

Brian Johnson, an analyst at Barclays Plc spoke to Bloomberg and said that, "There is a high risk of execution missteps, a challenged track record on meeting timelines, cost challenges, and potential impact from an otherwise full plate of initiatives in 2017."

He believes that there is a "high probability" that the arrival of the Model 3 will not happen before the end of this year.

The current delay is due to issues relating to hardware upgrades for its autopilot driver-assistance system.

Tesla will open a showroom in Dublin in 2017 and it is already possible for eager electric car lovers to pre-order their motors.

Its Model S and Model X SUV are available to officially pre-order, with deliveries expected early in 2017.

You can get your hands on an entry-level Model S for €81,086, with the full-spec version costing double that figure.

Elon Musk / PA

The Model S will let you travel over 400km on a single charge for its basic model (up to 613km for full-spec) and go from zero to 100km/hour in 2.7 seconds at its fastest. The Model X SUV starts at a price of €110,042. You can order test drives of both now.

There's no word as yet on when Ireland will be getting the more affordable Model 3. It is set to retail at a base price of $35,000 across the Atlantic.

Tesla has announced that its first Irish charging point will be at Powerscourt Hotel in County Wicklow.

It also plans to announced another 10 charging locations in the coming weeks.

 

Additional reporting Craig Fitzpatrick