Jagermeister files formal opposition against basketball team's new logo

The Milwaukee Bucks' redesigned logo features a deer

Germany drinks company Mast-Jägermeister has filed a formal opposition to the franchises’ registration of a deer-based logo with an appeal board of the U.S. Patent and Trademark Office, The Milwaukee Journal Sentinel reports.

Numerous reasons have been cited in the opposition including the possibility that people might conflate the two companies or assume that there must be some connection between the beverage company and the basketball team.

While both logos feature a deer looking into the mid-distance, the Bucks’ new logos look more stylised with the neck of the deer going so far as to resemble an M for the name of the city.

Jaegermeister's logo (left) and the new logo of the Milwaukee Bucks basketball team

The former Mecca of Basketball was redesigned last season.