Opening Bell: New jobs for Dublin, toy safety, UK's ban on junk food ads for kids

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Some 220 new jobs are on the way to Dublin.

Mobile technology solutions company Enterpryze has announced the creation of 200 new positions. The jobs will be based at its headquarters in Cherrywood Business Park and recruitment is to begin immediately.

Meanwhile, Lidl is to create 20 jobs with the opening of a new store in Glenageary.

It's the German supermarket's 149th store in Ireland and brings its total number of employees here to 4,280.

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Consumers are being warned to always ensure toys and electrical products meet European safety standards.

A new survey by the National Standards Authority of Ireland found that only half of consumers know what the CE Mark safety symbol – which must be displayed on these products – looks like.

It comes on what is traditionally one of the main shopping days in the run up to Christmas.

NSAI spokesperson Pat Bracken says it is vital consumers know what this mark looks like:

"It is sometimes difficult to spot a genuine mark because due to counterfeits and frauds out there, you will see marks that are similar tot the CE mark on products. And what we we're telling people to do is to go to our website so they can familiarise themselves with what an official mark looks like. And then when they look for it on either on the product or on the packaging of the product, they'll know what they're getting...

"When it's used as it's intended, it is a safe product."

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The pharmaceutical company behind Cystic Fibrosis drug Orkambi looks set to agree a deal with the HSE.

The firm's under mounting pressure to lower the cost of the medication – after trying to charge 160,000 euro per patient per year for the treatment.

Vertex said that it would go back to talks with the HSE on the price of Orkambi last night.

Cystic Fibrosis Ireland CEO Phillip Watt says the ball is now in their court:

"We would take it at face value that the government is sincere about trying to make and negotiate an agreement on this drug. There's only been two new Cystic Fibrosis drugs in the last 20 markets, we really hope there will be a successful outcome from the negotiations."

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The UK is banning the advertising of junk food across all children's media, including non-broadcast forms, in a bid to tackle childhood obesity.

The new rules will outlaw commercials for food or drink high in fat, salt or sugar aimed at kids from July next year on all platforms, including the internet and social apps.

Shahriar Coupal from the UK Committee of Advertising Practice says this won't be a silver bullet for the obesity crisis, but it's a start:

"Factors such as parental influence and schools policy will have a much greater effect on obesity in the UK. But nevertheless we feel a small positive outcome from these rules could help to tackle the obesity problem that we face in the UK."