Toblerone's new look causes outrage among chocolate fans

The iconic bar just got a whole lot less chunky...

Toblerone's new look causes outrage among chocolate fans

Picture by Rui Vieira PA Archive/PA Images

The makers of Toblerone have carried out some cost-cutting renovations on the distinctive bar and the internet hasn't responded too kindly to the changes.

Blaming the rising cost of ingredients, Mondelēz International (formerly Kraft Foods) has opted to add significant gaps between each triangular chunk of chocolate to reduce the overall size. However, it dramatically changes the look of the product, which has become something of a selling-point over the years.

It's gone from this familiar bruiser...

...to this gap-toothed, decidedly malnourished-looking chap:



The 400 gram bar will now weigh 360 grams, while the 170 gram version has been reduced to 150 grams.

Toblerone gave its reasons on Facebook:

"We carry these costs for as long as possible, but to ensure Toblerone remains… affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products."

That wasn't good enough for many people, with just one choice comment from Michael Tat being:

"This must be up there with the dumbest corporate decisions of all time. You have a somewhat premium chocolate bar which is very well known for its distinctive shape, and to save money you change the shape? Now you have a premium-priced product that looks like a weird knock-off of itself."

 
Meanwhile, over on Twitter, people took a break from worrying about who will become the Leader of the Free World to explode with anger over alterations to the Swiss snack...

There was also room to mix the two big news topics of the day...