Irish retailers warn against queueing overnight for Kanye West's new shoes

What do you make of the latest release from the self-proclaimed "creative genius"?

Irish retailers warn against queueing overnight for Kanye West's new shoes

via Brown Thomas

Kanye West's latest shoe, the Adidas Yeezy Boost 350 V2 has been shipped and will be in Irish stores tomorrow morning with a €220 price tag.

A number of the rapper's shoe releases have come with overnight queues outside Irish retailers.

Fans wait outside BT2 on Grafton St 24 hours before a first come first serve West release in August 2015 

But shops are warning that camping out is pointless because they are all being sold through raffles ahead of their arrival in Dublin.

If you fancy a pair it's probably too late as these raffles have closed. "There is a pre-organised ballot taking place to ensure that no customer needs to queue overnight," Brown Thomas said in a statement, it added that the shop "will have a limited stock for both men and women."

Size? on Wickow St and JD Sports on Mary St also have pairs being sold through raffles.

"Redesigned yet true to its roots, the YEEZY BOOST 350 V2 is crafted with beautiful, premium materials that infuse Adidas’ technology with Kanye West’s unmistakable aesthetic," this is how the new design is described.

 "I ain't drop an album but the shoes went platinum," Mr. West raps on The Life of Pablo track 'Facts' which deals with his break-up with Nike - who he designed a number of hit shoes for. He publicly criticised the company for not offering him more resources and greater creative freedom. The release of his seventh studio album as delayed due to the hands-on work that he was doing on his Adidas line.

The rapper's Adidas releases have sold out consistently and demanded high prices on auction sites

In 2015 journalist Mattew Shaer wrote a feature piece on the escalating battle between Adidas and Nike for GQ - he recalls Paul Gaudio, Adidas's global design director showing him Kanye's first shoe for the company ahead of its launch:

"On the table before us is a pair of Yeezy 750s. The shoe, he suggests, with its $350 price tag and limited-edition cache, isn't so different in function from, say, an $845K Porsche 918 Spyder—an all-but-unobtainable product that lifts the profile of the brand as a whole.There's a halo that comes off it,” he tells me, picking up one of the shoes, “and you hope it casts light on everything else you do. It's a statement piece, right? You pull some of what's so interesting about it into the broader offerings.”

"There's a halo that comes off it,” he tells me, picking up one of the shoes, “and you hope it casts light on everything else you do. It's a statement piece, right? You pull some of what's so interesting about it into the broader offerings."