It's patented the technology to prevent people capturing performances with their iPhone...
With former Eagles frontman Don Henley issuing a total ban on mobile phones for his Friday night date with Dublin's 3Arena, it's fair to say many major artists have reached the end of their tether when it comes to fans filming or taking photos of performances when they really should be enjoying the moment.
Now it looks like Apple is about to take care of the problem on behalf of musicians – when it comes to people with iPhones at least.
After a substantial wait, the tech giant has now secured a patent for technology that allows a smartphone's camera to detect infrared data.
This will allow the device to not only show users information about an object – which could come in handy at museums, for example – but also disable its recording functions.
Apple applied for the patent back in 2009 and when it was made public two years later, much of the talk surrounded this latter function and its implications for entertainment.
Considering the approved patent includes an image of a band onstage and a phone screen showing a "RECORDING DISABLED" message, it's essentially been confirmed that Apple intends to use the technology to battle piracy at gigs...
As the New York Times outlined in 2011:
"The recording industry could easily use this technology to disable a camera during a music concert by blasting an infrared signal from the stage and in turn disabling an iPhone from recording the concert for purposes of sharing it online, violating copyright laws."
It could also be employed in cinemas to prevent mobile footage of new releases being taken.