Supermac's submits new EU trademark application to cover "full range of products"

The Irish restaurant group won its first trademark case in January

Supermac's, EU trademark, application, McDonalds, EUIPO, Pat McDonagh

Supermacs fast food restaurant on O'Connell Street in Dublin | Image: RollingNews.ie

Irish fast food chain Supermac's have submitted a new EU trademark application.

The new application was made to the EUIPO (European Union Intellectual Property Office), formerly the OHIM (Office for Harmonisation of the Internal Market).

The Irish restaurant group won its first EU trademark case in January when it was awarded trademark rights to use its brand and name in the European Union.

But it says it is now applying to have the full range of products and services offered by the company covered by its trademark.

It adds that this is to ensure the company can "move forward with its future international expansion plans".

The new application deals with the areas which would have been covered in the trademark appeal.

But it says that due to the new application, that EU trademark appeal has now been withdrawn.

The company has been battling McDonalds as it tries to expand its services outside of Ireland.

Speaking about the new application the managing director of Supermac's, Pat McDonagh, says: "This is another progressive step forward for Supermac's".

"Following on from OHIM's decision, the EU trademark needs to comply with each of the quality items we serve our customers".

"For this reason we have made a new trademark application which we believe will have a strong chance of success across every single one of our products and services".