Instagram unveils new look app

More than 80 million photos and videos are shared on the service every day

Users who have update their Instagram app as of a day ago will notice the app has received a bit of a makeover. 

The logo for the app has changed from the two-tone brown to a more "modern" looking purple square. The company said

"Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse."

The new look has received a mixed reaction from users, however, with some not holding back. One user, mizz_d_dell_ posted the following comment "Looks childish and cheap as of no effort really went into it".

There's been some changes to the internals of the app too. The design is white and more stripped back in comparison to the original version. 

What do you make of the new look? 

 

Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse. We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app. The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become. Thank you for giving this community its life and color. You make Instagram a place to discover the wonder in the world. Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.

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