It's a modular device with a larger screen than the iPhone 7 Plus
Andy Rubin, the man behind Android, has unveiled the first smartphone from his new company, Essential.
Unsurprisingly, the phone is an Android device that places it head-to-head with the biggest flagship devices in the market.
Similar to the new Samsung Galaxy S8, the Essential PH-1 is almost all screen. There is very little border on this phone. The screen measures an impressive 5.7-inches, making it larger than an iPhone 7 Plus.
The PH-1 is a modular device, meaning it's possible to attach or detach accessories magnetically. One of the eye-catching accessories is a 360-degree camera.
The standard camera has 13MP lens on the back and a 8MP selfie-camera. Both have 4K capabilities.
Internally there's a Qualcomm 835 processor and 4GB of RAM. There's also 128GB of built-in storage.
As with all of the fancy phones, it comes with a number of colour options, each with a slightly ridiculous name. There's Black Moon, Stellar Grey, Pure White and Ocean Depths.
Unfortunately, the Essential PH-1 is only available to those in the US for now. It costs around $700 to reserve the phone.
Hopefully it will arrive to international customers before long.