It can be the one downfall of simple brand engagement, but now Instagram will help businesses out with dealing with foul comments.

The Facebook-owned company is providing business pages with a Comment Moderation option that will immediately block comments with certain phrases that are reported to Instagram.

Businesses have been dealing with unruly comment sections for years, not just on Instagram but on any social media platform.

Instagram never received much by way of being famous for bad comments as few are display automatically under the photo and they cannot be searched within the app either.

While they've gone unnoticed, it doesn't mean they're much cleaner or more family-friendly than what you find on Facebook or YouTube.

It's a very drastic move by Instagram, to immediately block comments with certain keywords, but it shows their willingness to address the problem of unruly comments head on.