The ad, for the country's popular Christmas lottery, sees a retired teacher think she's won the jackpot
While British retailers have gone for bouncing boxers and can-do housewives for this year’s annual assault of advent advertising, in Spain they’re well and truly tugging on heartstrings.
As part of December 22nd’ El Gordo lottery, which sees school children read out the numbers in what amounts to the biggest payout by a lottery fund in the world, Spaniards are known to queue for hours to purchase their tickets for ‘ the fat one’. Last year’s advert, an animated tale of Justino the lonely night watchman, showed that Spanish advertisers are just as attuned to their English-speaking counterparts, and 2016’s ad should see plenty of people reaching for their tissues.
Directed by Spanish filmmaker Santiago Zannou, this year’s spot sees Carmina, an old woman and retired teacher, who mistakes a TV broadcast for the lottery draw, believing she’s won the jackpot. Riding a wave of her enthusiasm and faced with the crushing truth, her family and friends construct an elaborate day of celebrations, coming together to toast her good fortune.
The advert has gone viral in Spain, garnering nearly 3m views on YouTube in the 24 hours since it debuted online. You can watch the advert in full below: