Virgin Media is launching its first range of phones and price plans for the Irish mobile market.
It includes models like the Apple iPhone 6s, Samsung Galaxy S7 and Sony Xperia X.
The company says that superfast 4G is now included at no extra cost for all Virgin Mobile customers.
The provider has also announced a ‘Freestyle’ contract, which it says will give customers greater flexibility.
It will allow consumers to choose the contract length, change their plan up or down any month, and upgrade their phone whenever they want without penalty - by paying off what they owe on the phone only.
Its plans will also customers pay a two-tier contract, e.g. €35 for the first four months and €50 thereafter.
Ronan McEvoy, head of mobile at Virgin Media, said: “Since the launch of Virgin Mobile last October, our mission has been to shake up the market by offering simple, good value offers – starting with Virgin Mobile Unlimited.”
“We’re continuing this with our range of mobile phones, carrying the best brands, the latest phones and keeping it simple.”
The phones available with Virgin Mobile are:
- Apple iPhone 6s 16GB & 64GB
- Apple iPhone 6
- Apple iPhone 5s
- Apple iPhone SE
- Samsung Galaxy S7
- Samsung Galaxy S6 Edge
- Samsung Galaxy S6
- Samsung Galaxy A3 (2016)
- Samsung Galaxy J5 (2016) – Coming Soon
- Sony Xperia X
- Sony Xperia XA
- Sony Xperia Z5 Compact
- Microsoft Lumia 550
The company, which bought and re-branded UPC in 2015, is also the owner of TV3.
While it announced plans to enter the mobile market here last October, up until now it only offered SIM-only plans.