Hailo has teamed up with 'mytaxi' to form Europe's largest taxi e-hailing company. The new firm will operate under the 'mytaxi' brand name. 

The two companies are joining forces to service 70 million passengers with some 100,000 registered taxi drivers in over 50 cities across nine countries. At present Hailo operates in Ireland, UK and Spain, while mytaxi is available in Austria, Germany, Italy, Poland, Portugal, Spain and Sweden. 

All Hailo operations will be rebranded in the UK, Ireland and Spain by mid-2017. 

Andrew Pinnington will be appointed CEO of the new company. Niclaus Mewes, founder of mytaxi, will sit on the supervisory board and in addition he will become Managing Director of Daimler Mobility Services GmbH. 

“The joining of mytaxi and Hailo is another strategic step in making us a leader of mobility solutions and platforms. By providing mobility at your fingertips, customers can enjoy various forms of mobility with a transparent overview and easy to pay services. This investment is in addition to the nearly 500 million Euros we’ve already invested in building mobility platforms and services over the last years. We are prepared to make further strategic investments as we continuously build our mobility eco-system.” said Klaus Entenmann, Chairman of Daimler Financial Services AG.

“By combining Hailo and mytaxi, we have created the largest European taxi e-Hailing company. We bring together world class technology, an iconic brand, high quality people and the financial backing of our shareholders”, said Andrew Pinnington, CEO designate of mytaxi.

Niclaus Mewes, founder of mytaxi, said: “Hailo and mytaxi are both market leaders in the countries we operate. Together we are even stronger and we look forward to further innovative transport and mobility solutions as we provide compelling offers for both drivers and passengers.”

The announcement of the proposed combined business is subject to the approval of the European Regulatory Authorities and a decision is expected in the next weeks.