The great-granddaughter of Ernest Hemingway is the first cover model of the mag's new direction
Late last year, Playboy Magazine reacted to dwindling subscribers and the availability of free online pornography by overhauling the mag, and removing the infamous nude centrefolds.
The New York Times managed to catch an early copy of the new issue, and spoke quite positively of the layout:
"Playboy photographs have long been triumphs of technology, giving models a sheen of perfection that is unobtainable without lots of carefully placed lights and aggressive airbrushing. That is over. Some images in the March issue are grainy, and all feel more impromptu than posed. The magazine has adopted the unadorned, point-and-shoot aesthetic made famous by American Apparel ads and fashion photographers like Terry Richardson.
Gone are the bawdy cartoons as well as the racy ads at the back of the magazine, for stuff like “bedroom adventure gear.” The phrase “Entertainment for Men,” which has graced the cover since that 1953 debut, has vanished. So too has the dense and cluttered layout that has defined the magazine’s appearance since the 1970s. [...] In its place is an airier and more contemporary feel, with a lot more white space."
Meanwhile, Playboy tweeted the image of the first cover and centrefold of the newly designed magazine; Dree Hemingway, the great-granddaughter of Ernest Hemingway, and the NYT states that "Ms. Hemingway and other featured women in the issue are unretouched."
Back in the 1970s, Playboy Magazine had a sales circulation of 5.6 million, which ultimately feel in recent years to as little as 700,000. However, when Playboy.com relaunched as a “safe for work” website last year, traffic jumped by 400% and the average age of visitors went from 47 to 30, which was another reason as to why the magazine decided an image revamp was called for.
Also, with the first cover star clearly taking a selfie, the magazine is now aiming for that much younger, "hiper" demograph.