Penneys, which trades as Primark outside of the Republic of Ireland, has opened its second shop in the United States.

The store, located at the King of Prussia Mall in Philadelphia, Pennsylvania follows the opening of its Boston flagship outlet in September.

The new store was opened by Irish Ambassador to the US, Dr Anne Anderson, and brings the total number of Primark stores to 297 across 10 countries.

Commenting on the opening, Primark chief executive Paul Marchant said: "We are thrilled to launch our second US store in such a premier retail location as the King of Prussia Mall".

Inside the Philadelphia store | Image: Primark

"Our first mall opening comes with added excitement as we approach the holiday shopping season with our offering of amazing fashion at amazing prices for all the family".

With this opening, Primark is creating 490 new jobs for the area.

It has also announced plans for a further six stores across northeast America - including Connecticut, New Jersey, Massachusetts and Staten Island.