This is the third year of the social media project
Three years ago, I sat in a New York hotel room and posted some photos of my trip on Instagram. They were all gorgeous shots, if I do say so myself, but it made me realise how I rarely document my normal, day-to-day life online. I can tell you now, my life is far more "instant coffee at my desk" than "Prosecco in NYC".
The thought stayed in my brain and so I decided to ask social media users to document their day online using a hashtag. The idea was that we could all click through and see who does what on a daily basis. It worked well and I've done it every year since.
Today is the third time we've done it and the posts have just been incredible.