You may think today is just another ordinary day - but it's not, it's National Dog Day.
It looks to recognise the number of dogs that need to be rescued each year, and to acknowledge dogs that work to save lives, keep people safe and bring comfort.
But now you can celebrate in style, as Dublin is to hold Ireland's first ever dog festival.
Described as "Mardi Gras for mutt and man", 'The Doggie Do' will take place in Merrion Square Saturday September 12th.
Style entrepreneur and dog lover Darren Kennedy will be MC for the family-friendly, dog-centric extravaganza.
There will also be a cookery demonstration entitled 'Boneful', led by pooch enthusiast Aoife McElwain, who will be showing how to bake healthy, homemade treats for our canine companions.
The event is inspired by the annual Halloween Dog Parade in New York City's East Village, which offers the chance for the community of dog-owners to get together.
Organisers say it will also have a strong emphasis on responsible dog ownership.
Some of Ireland's best trainers will be involved in events on the day.
And there will also be a 'Doggie and Soul' chill out area - with a water bar, comfy cushions and a relaxing dog-friendly sound-track.
