Microsoft has announced the iTunes will arrive on the Windows Store by the end of the year. 

The iTunes app will offer users full iPhone support and access to Apple Music, as well as the iTunes Store. The long-time rivals have put their differences aside to work on the Windows-based iTunes app. 

At present, Windows 10 S operating system only allows users to download Microsoft-approved apps from the Windows Store. Our increasing dependence on iOS and Android smartphones is thought to be one of the key reasons for the move. 

In a blog post by Terry Myerson, Executive Vice President of Windows and Devices Group stated the next update will deliver new experiences for more than 500 million Windows 10 devices. 

"A new design system for the next wave of creativity across devices; experiences that move with you across Windows, iOS, and Android; iTunes, Spotify, SAP Digital Boardroom are coming to the Windows Store; new tools that make Windows home for all developers."

A date for the arrival of iTunes to the Windows Store has not yet been announced.